Analysis of Kirana Bouquet's Competitive Advantage in Bandar Lampung Based on Resource-Based View (RBV)

Authors

  • Alyatur Rofiah Faculty of Economics and Islamic Business, Universitas Islam Negeri Raden Intan Lampung, Lampung, Indonesia
  • Silvita Sari Faculty of Economics and Islamic Business, Universitas Islam Negeri Raden Intan Lampung, Lampung, Indonesia
  • Vicky F. Sanjaya Faculty of Economics and Islamic Business, Universitas Islam Negeri Raden Intan Lampung, Lampung, Indonesia

Keywords:

resource-based view, competitive advantage, SMEs, florist business, intangible resources

Abstract

This study aims to analyze the competitive advantage of Kirana Bouquet in Bandar Lampung based on the Resource-Based View (RBV) framework. RBV emphasizes that sustainable competitive advantage is formed through the utilization of internal resources that are valuable, rare, inimitable, and non-substitutable. This research employs a descriptive qualitative method with a case study approach to obtain an in-depth understanding of the characteristics of the business’s resources and capabilities. Data were collected through in-depth interviews with the business owner and analyzed to identify the role of tangible resources, intangible resources, and operational capabilities in supporting competitiveness. The findings indicate that intangible resources are the most dominant factor in building the competitive advantage of Kirana Bouquet. Creativity in bouquet design and wrapping, high-quality service, business reputation built through customer reviews, and pricing decisions aligned with market conditions are key elements that differentiate the business from its competitors. In addition, the use of digital technologies such as social media, online marketplaces, and cashless payment systems further strengthens the marketing strategy and operational efficiency. However, the less strategic location of the shop remains an obstacle to increasing exposure to potential new customers. Overall, this study emphasizes that the optimal management of internal resources is essential for creating and sustaining the competitive advantage of Kirana Bouquet.

Downloads

Download data is not yet available.

References

Aji, R. M. (2021). The role of creativity and social media in strengthening competitive advantage of small creative businesses. Journal of Creative Business Studies, 5(2), 112–124.

Aldmour, R., Al-Motairi, H., & Alshurideh, M. (2020). Digital marketing and its impact on SMEs performance. International Journal of Data and Network Science, 4(3), 275–284.

Barney, J. B. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120.

Barney, J. B., & Clark, D. (2007). Resource-based theory: Creating and sustaining competitive advantage. Oxford University Press.

Barney, J. B., Ketchen, D. J., & Wright, M. (2021). Resource-based theory and the future of strategic management. Journal of Management, 47(7), 1711–1720.

Bening, D., & Andriani, D. (2020). Digital marketing adoption among Indonesian SMEs. Jurnal Manajemen Indonesia, 20(3), 201–212.

Bharadwaj, A., El Sawy, O., Pavlou, P., & Venkatraman, N. (2019). Digital business strategy and value creation. MIS Quarterly, 43(1), 223–238.

Eravia, D., & Samsir. (2025). UMKM competitiveness in the digital era: A resource-based analysis. Journal of Small Business Strategy, 35(1), 45–58.

Hamdani, T., & Rahmat, M. (2023). Creativity and innovation as drivers of competitive advantage in small creative enterprises. Asian Journal of Entrepreneurship, 4(1), 55–67.

Hitt, M., Ireland, R. D., & Hoskisson, R. (2017). Strategic management: Competitiveness and globalization (12th ed.). Cengage.

Kamal, M., & Azis, Y. (2021). Social media branding and SME performance in creative industries. Journal of Entrepreneurship and Business, 9(1), 21–34.

Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). Pearson.

Kurniawan, B. (2020). Digital transformation and competitiveness of Indonesian SMEs. Jurnal Ekonomi & Bisnis, 23(2), 145–158.

Lestari, S., & Hakim, A. (2019). Determinants of SME competitiveness through the RBV approach. Management Insight, 14(1), 1–17.

Mahmudah, S., & Pratama, Y. (2020). Pricing strategies and competitiveness of micro businesses. Jurnal Ilmu Manajemen, 8(2), 135–146.

Peteraf, M. A. (1993). The cornerstones of competitive advantage: A resource‐based view. Strategic Management Journal, 14(3), 179–191.

Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.

Pratama, A. (2019). Intangible resources and competitive advantage of Indonesian SMEs. Jurnal Manajemen, 23(1), 45–58.

Rahmawati, N. (2019). The influence of business location on SME customer visits. Jurnal Ekonomi dan Bisnis, 12(3), 250–259.

Ramadani, V., & Gërguri, S. (2015). Innovation and SMEs: A review. Journal of Small Business and Enterprise Development, 22(1), 145–160.

Santos, J., & Brito, L. (2017). Towards a subjective measurement model for firm performance. Brazilian Administration Review, 4(3), 51–62.

Sipos, A., Keller, V., & Nagy, S. (2025). Digital capabilities and competitive advantage of SMEs: An empirical analysis. Small Business International Review, 9(1), 1–19.

Siva, P., & Shankar, C. (2021). The role of social media in enhancing customer engagement for small creative enterprises. Journal of Creative Industries, 8(2), 33–47.

Suryani, T. (2022). The strategic role of intangible resources in SME competitiveness. Jurnal Bisnis Kreatif, 7(4), 89–102.

Teece, D. J. (2018). Business models and dynamic capabilities. Long Range Planning, 51(1), 40–49.

Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic capabilities and strategic management. Strategic Management Journal, 18(7), 509–533.

Published

2025-12-26

How to Cite

Rofiah, A., Sari, S., & F. Sanjaya, V. (2025). Analysis of Kirana Bouquet’s Competitive Advantage in Bandar Lampung Based on Resource-Based View (RBV). Journal of Innovation, Business Management and Entrepreneurship, 1(2), 80–84. Retrieved from https://ejournal.unisayogya.ac.id/index.php/IMBAS/article/view/4604

Issue

Vol. 1 No. 2 (2025): Innovation

Section

Articles