Effects of attractiveness, image and satisfaction on word of mouth communication


Mail Dyah Sugandini(1*)
Mail Mohamad Irhas Effendi(2)
Mail Yenni Sri Utami(3)
Mail Agus Sasmito Aribowo(4)

(1) Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
(2) Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
(3) Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
(4) Universitas Pembangunan Nasional Veteran Yogyakarta, Indonesia
(*) Corresponding Author
10.31101/ijhst.v2i1.1818| Abstract views : 688 | PDF views : 154


Travel activities have become the lifestyle of today's society. Many people take advantage of a holiday just to travel to various tourist attractions. In the context of tourism, lifestyles are also associated with activities, hobbies, opinions, which play an important role in consumer behavior. Trend tours that became a lifestyle one of them is special interest tourism. Dolandeso is one of the special interest attractions with environmental conservation mission based on cultural values and local wisdom. Dolandeso is a community-run tourism and is a Community based Tourism (CBT). Dolandeso tourism is a blend of the beauty of the environment, nature and value of harmonization between humans. This study aims to analyze the Word of Mouth (WOM) model influenced by satisfaction, image and attractiveness. This research uses 100 international tourist respondents. The sampling technique uses convience sampling. Data analysis using two step approach to SEM. The results show that the WOM model is acceptable. Satisfaction has positive effect on WOM, image has positive effect on attractiveness and satisfaction, attractiveness has positive effect on satisfaction.


Tourist, image, attractiveness, satisfaction and WOM

Full Text:



Assael, H., (2010), “Consumer Behavior and Marketing Action”. Pws-Kent Publishing Company, Inc.

Barich, H. and Kotler, P. (1991), “A Framework for Marketing Image Management”, Sloan Management Review, Winter, pp.94-104.

Chen, C. F., & Tsai, D. (2007). “How destination image and evaluative factors affect behavioral intentions”. Tourism Management, Vol. 28(4), pp: 1115-1122.

Çoban, Suzan (2012). “The Effects of the Image of Destination on Tourist Satisfaction andLoyalty: The Case of Cappadocia”. European Journal of Social Sciences. Vol.29 No.2 pp. 222-232. © EuroJournals Publishing, Inc.http://www.europeanjournalofsocial sciences.com

Echtner, C.M& Ritchie, J.R.B. (1991). “The meaning and measurement of destination image”. J. Tour. Stud. Vol. 14, pp: 37–48

Ellis, S., & Sheridan,L. (2014). “The role of resident perceptions in achieving effective community-based tourism for least developed countriesAnatolia”. An International Journal of Tourism and Hospitality Research. http://dx.doi.org/10.1080/13032917.2014.939202

Gallarza, M.G.; Saura, I.G& Garcia, H.C. (2002). “Destination image towards a conceptual framework”,Ann. Tourism Res. 2002, 29, 56–78.

Gremler, Dwayne D. & Brown, Stephen W. (1997) “Service Loyalty: Its Nature, Importance, and Implications,” Advancing Service Quality: A Global Perspective, Edvardsson et al., (Eds.) Quiz 5 Conference Processing, University of

Hair et al., (1998), “Multivariate Data Analysis”, Fifth Edition, Prentice Hall, Upper Saddle River: New Jersy.

Hu Y., & Ritchie, J. R. B. (1993). “Measuring Destination Attractiveness: A Contextual Approache”,Journal of Travel Research, Vol. 32(2), pp: 25-34.

Hunt, J.D.(1975). “Image as a factor in tourism development. J. Travel Res”. Vol. 13, pp: 1–7.

Kandampully, J. &Suhartanto, D. (2000). “Customer loyalty in the hotel industry: the role of customer satisfaction and image”. International Journal of Contemporary Hospitality Management, Vol. 12(6), pp: 346-351.

Kozak, M. (2001). “A critical review of approaches to measure satisfaction with tourist destinations”, In J. A. Mazanec, G. I. Crouch, J. R. B. Ritchie & A.

G. Woodside (Eds.),Consumer psychology of tourism, hospitality and leisure. Wallingford, UK; New York: CABI Publishing

Lemaire, J.P & Viassone, M (2015). “Tourist destinations positioning: From indexes to managerial implications”. Journal of Investment and Management. Vol. 4(1-1), pp: 30-38. http://www.sciencepublishinggroup.com/j/jim. doi: 10.11648/j.jim.s.2015040101.15

Lin, J. H., Chen, T. Y., & Liu, C. R. (2003). “The influence of tourism image on tourists’ behavioural intention on Taiwan’s coastal scenic area: Testing the mediating variable of tourists’ satisfaction”. Journal of Outdoor Recreation Study, Vol.16(2), pp: 1–22.

Lobato, L.H., et.al. (2006), “Tourism Destination Image, Satisfaction and Loyalty: A Study in Ixtapa-Zihuatanejo, Mexico”, Tourism Geographies, Vol. 8, No. 4, pp.343–358

Lobato, L.H., et.al. (2006), “Tourism Destination Image, Satisfaction and Loyalty: A Study in Ixtapa-Zihuatanejo, Mexico”, Tourism Geographies, Vol. 8, No. 4, pp.343–358

O’leary, S. And Deegan, J., (2005). “Ireland’s Image as a Tourism Destination in France: Attribute Importance and Performance”, Journal of Travel Research, 43(3), 247–256.

Prayag, G. (2008), “Image, Satisfaction and Loyalty-The Case of Cape Town”, Anatolia: An International Journal of Tourism and Hospitality Research, 19, (2), pp. 205-224.

Sen, S. &Lerman, D. (2007). “Why are you telling me this? An examination into negative consumer reviews on the web”, Journal of Interactive Marketing, Vol. 21(4), pp: 76 94.

Simionescu, S. (2014). “Particular features of the revenue and expediture in tourism activities of travel agencies”. Journal of Environmental Management and Tourism, Volume V, Summer, 1(9): 63-69. doi:10.14505/jemt.v5.1(9).05. Available from: http://www.asers.eu/journals/jemt/curent-issue.

Susilowati, C., Sugandini, D. (2018). Perceived Value, eWord-of-Mouth,

Traditional Word-of Mouth, and Perceived Quality to Destination Image of Vacation Tourists. Review of Integrative Business and Economics Research, Vol. 7(s1), pp: 312-321

Sugandini, D., Effendi, M.I., Aribowo, A.S., & Utami, Y.S.(2018). “Marketing strategy on community based tourism in Special Region of Yogyakarta”. Journal of Environmental Management and Tourism, Volume IX, Issue 4 (28). Summer.

Tapachai, N and Waryszak, R. (2000). “An examination of the role of beneficial image in tourist destination selection”. J. Travel Res. Vol. 39, pp: 37–44. [http://journals.sagepub.com/doi/10.1177/004728750003900105]

Tasci, A.D.; Gartner, W.C. (2007). “Destination image and its functional relationships”, J. Travel Res.Vol. 45, pp: 413–425.

Tascı, A.D.A, Gartner, W.C. and Cavuşgil, S.T(2007), “Conceptualisation and Operationalisation of Destination Image”, Journal of Hospitality and Tourism Research, Vol.31(2), pp. 194-223.

Um S, and Crompton J.L (1990). “Attitude Determinants in Tourism Destination Choice”. Annals of Tourism Research. 17(3): 432-448

Xia, L. & Bechwati, N.N. (2008), “Word of mouth: the role of cognitive personalization in onlineconsumer reviews”, Journal of Interactive Advertising, Vol 9(1), pp: 108 128.

DOI: https://doi.org/10.31101/ijhst.v2i1.1818

Article Metrics

Abstract view : 688 times
PDF - 154 times

Cited By


  • There are currently no refbacks.

Copyright (c) 2021 International Journal of Health Science and Technology

International Journal of Health Science and Technology

Indexing by :
Google Scholar International Journal of Health Science and TechnologyIJHST
Universitas 'Aisyiyah (UNISA) Yogyakarta
Kampus Terpadu: Jalan Siliwangi (Ring Road Barat) No. 63, Nogotirto, Gamping, Sleman, Yogyakarta 55292, Indonesia
Telepon: (+62274) 4469199
Fax.: (+62274) 4469204
Email: ijhst@unisayogya.ac.id

Lisensi Creative Commons
International Journal of Health Science and Technology is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License..